The first time I smelled Bake was at the distributor showcase – I hated it and loved it at the same time. I’m truly not a gourmand fan (had to leave the Alien breakfast with a migraine, not helped by the fact most of the breakfast was chocolate – I feel a little bit nauseous just thinking about the journey home) but Cresp has piled on the sharpest possible lemon which takes away much of the sticky sweetness sting.
There’s a definite vanilla undercurrent with a kick of praline – any ‘too muchness’ comes from that and I get a tiny bit of smokiness which perhaps could come from the rum chantilly, I’m not sure. It’s smooth, opulent and excessive but also, like any cupcake, somewhat more-ish. I guess if I take the cupcake analogy further, it’s the one with a bit too much icing that you wish you hadn’t finished so quickly – at the time it felt compelling to do so but the regret is one you sit with for a while. That sharp tang of lemon is the first to dissipate as Bake settles into its own creamy, sugar laden world. If you like that so-bad-it’s-good kind of sweet hit this will be cat nip to your nose – you will smell literally edible, delicious in fact, but if sweet is your nemesis, avoid. I’d absolute recommend the smaller 30ml bottle to start with – it’s £80 HERE.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.