At £45 a tube, expectations are high – and, I have to say, met. This is a beautiful, decadent and delicious cleanser that I did not expect to like as much as I did. It’s a cream that behaves more like an oil or a balm – meltingly soft and efficient with the ‘more’ factor, as in you just want to massage it in more. The brand uses golden millet oil as a key ingredient although, like the raspberry fruit extract and hyaluronic acid, it appears low on the ingredient list.
It’s scented like fresh laundry and the accompanying wash cloth basically feels like a kitten. The luxury has been put into this so if you are a fancy cleanser fan I don’t think you’ll find it disappointing. There’s a part of me that did an air punch at the wokelessness of this brand but on the other hand I didn’t like to see that every single model in the pictures on the website is in their twenties. That’s not who this brand is for – it’s for older women with disposable income who like to pamper their skin and enjoy their premium products so it seems unfair the true consumer isn’t represented. I’ve also tried the Collagen Mist (£100) and saw no difference whatsoever and the Lifting Mask (£75) which I did enjoy although wasn’t ‘lifted’. Perhaps a little rethink on the product names – Forevermore Serum made me think of undertakers. You can find Carol Joy London Cleansing Cream HERE.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.