Nigerian filmmaker, Adekunle Adejuyigbe aka Nodash has cautioned content material producers to be cautious of the sort of supplies they dish out to the general public.
Nodash famous that human behaviour is all the time per the knowledge consumed over time, therefore, the necessity for constructive content material.
The filmmaker behind ‘The Supply Boy’ – which is at the moment streaming on Netlfix – bore his ideas on his official Instagram and Fb pages on the backdrop of the EndSARS protests in opposition to police brutality.
In accordance with Adekunle, his expertise of working within the music and movie industries have proven that almost all entertainers don’t see a connection between the content material they create and the real-life behaviour of their followers.
He additional famous in his put up on social media that transferring ahead, content material producers should be conscious that they’ve 200 million individuals to reorient, therefore, the necessity for a reformation amongst content material producers.
Adekunle wrote; “Some years in the past, a younger man put a loaded gun to my head and stated “Should you calmly let me rob you, I gained’t kill you. In any case, I’m a hustler identical to you”.
“What shocked me probably the most was seeing that he believed he was hustling for his cash “identical to me”…
“The loopy occasions of the previous few days jogged my memory of that theft incident and, like a variety of us, I’ve been asking myself why we younger Nigerians persistently behave the way in which we do.
“I’m positive all of us have completely different solutions to this query however I imagine we will all agree that, simply as it’s with meals and well being, human conduct is all the time per the knowledge consumed over time. And sure, info comes from completely different sources however probably the most influential supply of data is leisure.
“So I feel we (Nigerian entertainers) have to ask ourselves what we have now been feeding our individuals?”
“Expensive producer/ report label exec/influencer, the subsequent time a filmmaker/artist approaches you with that script/tune/concept that has a message please assume twice earlier than you launch that drained “Let’s simply give the viewers the feel-good stuff and become profitable” speech.”
“I BEG you to think about the hidden price of persistently feeding vapid content material to the plenty.
“My experiences working within the music and movie industries have proven me that almost all entertainers don’t see a connection between the content material they create and the real-life conduct of their followers. However that connection is there and it’s sturdy!
“We affect the Youths greater than anybody else of their lives- mother and father included.
“They might quote their favourite celebrities 10 instances over earlier than quoting something the pastor or Imam stated.
“Inevitably, the content material we create turns into the invisible filter via which they view the world.
“In order we gear up for what comes subsequent (together with 2023 and past) allow us to bear in mind we have now 200million individuals to reorient beginning with ourselves.
“There are lots of battlegrounds we have now to beat to win this warfare of change however a very powerful is the battleground-of-the-mind.
“And that, my pricey colleagues, is the place we play. Let’s go to warfare!” he charged.