Detailed view of beer cups during the UEFA EURO 2024 group stage match between Hungary and Switzerland at Cologne Stadium on June 15, 2024 in Cologne, Germany

‘Future collector’s item’ Euro 2024’s must-have piece of merchandise dazzles fans


Whether it’s a blaring vuvuzela or a traditional Arab bisht, every international tournament has its must-have collectable. 

We’re only a few days into Euro 2024, but it would appear that such an item has already emerged in Germany



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