James BKS Releases Brand New Single, ‘No Unga Bunga’

SON OF LEGENDARY CAMEROUNIAN MUSICIAN, MANU DIBANGO RELEASES BRAND NEW SINGLE, 'NO UNGA BUNGA'

French-born Camerounian DJ, producer and now singer, James BKS releases a pulsating new sound in his single ‘No Unga Bunga‘; a gathering level between conventional African rhythms, choirs and avant-garde city sounds.

“No Unga Bunga” is the primary observe off his forthcoming album, set for launch in 2021 which touches on self-belief, heritage and grief, with a pattern of the Tremendous Beagle basic “Mud A Sound Boy” looped all through James BKS’ signature sound, wealthy in percussion. ‘No Unga Bunga’ is each a cry and a message within the face of adversity by standing proud, sturdy and united. With the unhappy lack of his father, the legendary Camerounian saxophonist, Manu Dibango to COVID-19 earlier this 12 months, James BKS grapples with persevering with and embracing his father’s legacy.

James’ latest single “No Unga Bunga” ponders on his inside battle and his need to face on his personal and carve a distinct segment for himself as evidenced when he sings: ‘Mama mentioned go be nice, bloodline royal in your vein’. In accordance with him, “This tune is about me embracing my path regardless of how onerous or lengthy the highway to success is perhaps. ‘No Unga Bunga’ is about heritage, not materials issues however what is actually significant and treasured: training, love, classes, recommendation, time”.

Director and photographer Mahine SEF with an in depth repertoire to his identify, brings this rhythmic and intense observe to life within the visuals, outdoing himself utilizing inheritance and legacy themes to depict James BKS as a frontrunner of a blended and eclectic group within the music video; main us to a post-apocalyptic universe the place life now not appears to exist. But there’s an vitality and hope that emanates from this nation the place a number of portraits are superimposed to ship an city setting stuffed with the core of Africa, an implicit illustration of James BKS’s multiculturalism.

The notion of motion within the music video is explored by means of African dance greats like Guinean dancer and contortionist Abdoulaye Keita and French krump champion who lends himself to the sport of choreographer, accompanied by members of the Parisian afro-urban dance group, The Vipajiz.

James’ music is the proper crossover of his African roots; a nod to his father and concrete hip-hop sensibility, having grown up in the USA and produced for the likes of Talib Kweli, Snoop Dogg, and Mr Eazi in addition to French music icons, Booba and Soprano; incomes him a spot in Les Transmusicales in Paris, France, the place he will likely be performing dwell on December three, 2020.

‘No Unga Bunga‘ was premiered by Annie Mac of BBC 1Xtra and is formally out now through Idris Elba‘s 7Wallace label and out there for obtain and streaming on all digital platforms.

Take pleasure in ‘No Unga Bunga’ under;

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