Luke Littler: Teenage world champion says he will ‘never admit’ to being the best

Littler’s World Championship win finishes off a year in which his success has helped the sport grow massively.

In 2024, Littler was the most searched for sports person on Google in Great Britain and the third most searched person overall.

As well as winning the BBC’s Young Sports Personality of the Year award and finishing second in the main award, Littler has featured on TV chat shows and is in Forbes’ 30 Under 30 Europe list, uncharted territory for a darts player.

Dubbed the ‘Littler effect’, ‘The Nuke’ is aware of what his success has done for darts, with significant growth in the number of academies for children being formed across Great Britain in the last 12 months.

“It is good to see the family section full with my darts shirts,” said Littler.

“I know what I have done for the sport and [it is] good for kids to experience Alexandra Palace.

“Even seeing the darts academy open in Warrington, it is special in my home town.”

As well as his older brother, Littler’s parents joined him on stage at Alexandra Palace to see him celebrate his World Championship crown.

“They have put the hard work and effort into me but just to get them on stage, and my brother’s 21st [birthday] today, it is a good present,” Littler said. “My sister didn’t want to come on stage.

“It is not a normal 17-year-old’s life but it shows what I have done for myself.

“My parents got the right sponsors for me and they have also done a lot for me.”

Littler also spoke about the future of the PDC World Darts Championship and its home at the Alexandra Palace in London.

‘Ally Pally’ has held the competition annually since the 2008 edition, but Matchroom Sport president Barry Hearn has suggested in recent interviews that the tournament could leave its iconic home because of the growth in the sport’s popularity.

In response, Littler called on the PDC to consider facilities for players when debating whether to move venues.

“The guys at the PDC will do what is best for them,” Littler told the BBC.

“But probably one of the main things is you can get an arena of 5,000 or 6,000 easy, but there’s also getting the likes of the hospitality tickets [and] the player’s practice rooms.

“We need somewhere to have a good practice and obviously, see the family.”