Mike Adenuga: A tale of a billionaire's impact on entertainers in a decade

By Sampson Unamka

During the last twenty years, the Nigerian leisure business and its practitioners have witnessed great progress and modifications in all spheres.

In all the expansion and development of the business, one billionaire stays a recurring determine within the final decade.

From music to motion pictures, comedy, and humanities, Dr. Mike Adenuga, by his telco Globacom, has continued to depart his imprints on the leisure scene in Nigeria.

Adenuga started making an indelible influence on the Nigerian leisure scene after signing erstwhile duo and twins, Psquare, as ambassadors. The chance afforded the Psquare duo by the billionaire reportedly fetched them a whopping sum of N240 million.

Earlier than signing the Psquare duo, comedians like Basketmouth, Gbenga Adeyinka 1st, and Gordons have earned a spot within the coronary heart of the enterprise mogul. The comedians grew to become common options at Glo occasions and adverts.

The film stars additionally received a bit of the Adenuga largesse with Richard Mofe Damijo main the pack as an envoy.

As of the final depend, Adenuga’s choice for Nigerian music, film, and comedy stars has seen his telco signing over 25 reigning stars as ambassadors.

The checklist consists of Richard Mofe Damijo, Funke Akindele-Bello, Wizkid, Davido, King Sunny Ade, Flavour, Yemi Alade, Odunlade Adekola, Pasuma, and Madam Kofo amongst a number of others.

If any billionaire had invested funds and curiosity within the Nigerian leisure business, Adenuga stands tall on the sphere like a raging bull in an area.

Unknown to many, the French’s Commander of the Legion of Honour is just not solely an investor within the leisure scene. The Guru, as he’s fondly referred to, follows the expansion of the business and its practitioners.

Sources divulged that apart from working his enterprise empire, Adenuga finds trip of his busy schedules to observe Nollywood productions, take heed to songs from Nigerian musicians in addition to take his time to get the jokes from his favorite comedians.

His means to determine every of the Nigerian music, film, and comedian stars with their accomplishments and name to fame continues to shock a lot of his workers. Sources say Adenuga listens to Wizkid and Davido the identical means he listens to King Sunny Ade, Sir Shina Peters, and even KWAM 1.

A lot is his involvement that he ensured Globacom bankrolled the manufacturing of a working tv collection, Professor Johnbull. With veteran actor, Kanayo O. Kanayo, enjoying the protagonist of the drama collection, Professor Johnbull, the TV collection continues to focus on some societal ills whereas proffering options.

Adenuga’s funding within the leisure business cuts throughout tribal inclinations and age with main entertainers from a number of Nigerian tribes on his invoice. From Ali Nuhu to Sani Hazard, Persistence Ozokwo, Chioma Akpotha, Funke Akindele-Bello, Odunlade Adekola, Shiny Okpocha, Ali Baba, King Sunny Ade, Sola Sobowale, Papi Luwe, Davido, Lagbaja, Richard Mofe Damijo, Wizkid, and Flavour N’abania, the entertainers glowing sing the praises of Adenuga and his telco at each given alternative.

A pure lover of arts, his contribution to the French group with the Mike Adenuga middle often known as the Alliance Francaise of Lagos, has earned him the worldwide accolade.

Although he’s not often noticed, few entertainers which have had the honour of being in Adenuga’s presence agree that he’s an artist with eyes and ears for a very good detailing.

Insiders at Globacom say Adenuga’s influence on the leisure business and practitioners is nothing however the tip of an iceberg scheduled to unravel within the subsequent decade.