MTV Africa Music Award (MAMA) returns

By Samuel Oamen

MTV Africa and MTV Base introduced the return of the continental flagship award present in 2021. The Iconic MTV Base celebration, MTV Africa Music Awards (MAMA), which showcases the final word in African tradition, music, and creativity, might be held in a re-imagined digital format in partnership with Uganda, The Pearl of Africa on February 20^th 2021. The MTV Africa Music Awards Kampala 2021 might be broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130). The repeat present may even be aired on BET Africa, BET Worldwide and MTV channels throughout a number of continents as a one-hour MAMA-themed MTV World Stage function.

The final word celebration of native African and worldwide expertise and achievement, MAMA 2021, in partnership with Uganda, The Pearl of Africa, acknowledges and rewards musicians, trailblazers and people who are shining a light-weight on the continent’s numerous expertise and creativity by instilling constructive impression on African music and youth tradition over the earlier yr. The awards ceremony will function vibrant performances from main African and worldwide artists and also will showcase a number of the largest cross-genre and cross-border collaborations.

The occasion will have fun African expertise throughout 20 award classes, together with Greatest Male, Greatest Feminine, Greatest Tune, and Greatest Collaboration. The contribution of artists from Portuguese and French-speaking Africa may even be acknowledged within the Greatest Lusophone and Greatest Francophone classes. Extra new classes included are the MAMA Era Change Award, Greatest Fan Base, Alone Collectively Greatest Lock-down Efficiency and Persona of the Yr. These new classes search to display MTV Base’s dedication to supporting the youth of Africa.

The MAMA Era Change Award will acknowledge the inspiring, younger changemakers of the continent who’re tackling a number of the world’s most difficult social issues. The Alone Collectively Greatest Lock-down Efficiency acknowledges excellent performances that came about nearly by celebrating artists who took to streaming companies to share their music and unite society in the course of the unprecedented 2020 Lockdown. The class choice standards is from October 1^st 2019 to October 1^st 2020. The nominees might be introduced in December 2020 and music lovers can have their say by voting for his or her favorite stars on-line.

The information was revealed at present by way of a digital press convention broadcast from Johannesburg and Kampala by Monde Twala and Craig Paterson, Senior Vice Presidents and Normal Managers at ViacomCBS Networks Africa (VCNA), The State Minister for Tourism, Godfrey Kiwanda at Ugandan Ministry of Tourism and the CEO for the Ugandan Tourism Board, Lilly Ajarova. The partaking Q&A dialogue included completed Ugandan artist Bebe Cool, extremely expert songstress Sheebah Karungi along with proficient South African rapper Nasty C.

Commented Monde Twala, Senior Vice President & Normal Supervisor, VCNA, “It’s an unbelievable honour to announce that the seventh MTV Africa Music Awards Kampala 2021 might be hosted by the vibrantly numerous Uganda, The Pearl of Africa for the primary time on February 20^th, 2021. We’re excited to convey this superb showcase to audiences throughout the continent and globally with an innovatively re-imagined awards present and celebration. Because of the COVID-19 pandemic, content material manufacturing has embraced innovation as the brand new gold and we’re excited to take Africa to the World and showcase its immense expertise and tradition as we stage the largest music awards present on the continent.”

The Honourable Godfrey Kiwanda, State Minister for Tourism Uganda commented, “It’s an unbelievable achievement for Uganda to host the continent and Worldwide stakeholders for the MAMA Kampala 2021 for the primary time. The awards are a unprecedented African cultural expertise, and we perceive the necessary function it performs in driving consciousness, cross tradition training and profiling the continent’s wealthy leisure tourism choices on the worldwide stage.”

“It is a great alternative for world audiences to expertise Uganda’s magnificence, the profusion of good life and numerous pure wildlife, and the huge scale of leisure, occasions, artwork, tradition, delicacies, historical past and procuring. We’re additionally so proud to have the ability to spotlight Uganda’s musical richness and provides our proficient artists the chance to showcase their immense expertise, and the variety of Uganda’s sounds, to music followers past this continent. That is certainly a momentous event for audiences to expertise Uganda as really “the Pearl of Africa”.”

The MTV Africa Music Awards Kampala 2021 is dropped at you by Uganda, The Pearl of Africa in an effort to advertise tourism, wildlife and cultural heritage conservation for the socio-economic improvement and transformation of Uganda. Sustainable tourism, wildlife and cultural heritage will contribute to reworking Uganda into a contemporary and affluent nation.

Craig Paterson, Senior Vice President & Normal Supervisor, VCNA, continued, “The most recent version of the MAMA guarantees to be our largest and most progressive but. Thousands and thousands of followers worldwide will benefit from the digitally re-imagined celebration and African music by way of a number of broadcasts globally. We’re excited to companion with Uganda to convey viewers a singular format and expertise that positions Africa’s numerous heritage and digital innovation.”

At all times celebrating the pan-African scope of the MAMA, the awards will embody three pulsating Highway to MAMA broadcasts that includes MAMA nominees from throughout the continent. The MAMA Kampala 2021 brings the much-anticipated music business workshops in a digital format for the continent’s aspiring musicians, youth upskilling and improvement.

First staged in 2008, the MTV Africa Music Awards has recognised the expertise of musicians, achievers and personalities from throughout Africa, rewarding iconic artists and gamechangers similar to 2Face Idibia, AKA, Anselmo Ralph, Huge Nuz, Cassper Nyovest, Clarence Peters, Cabo Snoop, Davido, D’Banj, Diamond Platnumz, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Lira, Lupita Nyong’o, Mafikizolo Anonymous, P-Sq., Sarkodie, Tiwa Savage, Toofan, Trevor Noah,  Uhuru, Wahu, Wizkid, Yemi Alade,  Zebra & Giraffe and plenty of extra.

The MTV Africa Music Awards Kampala 2021 will broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on February 20th 2021. The present may even be aired on MTV channels throughout a number of continents as a one-hour MAMA-themed MTV World Stage function.

MAMA 2021 Award Classes

1. Greatest Feminine
2. Greatest Male
3. Greatest Group
4. Greatest Breakthrough Act
5. Greatest Collaboration
6. Greatest Hip Hop
7. Greatest Different
8. Greatest Ugandan Act
9. Greatest Lusophone Act
10. Greatest Francophone Act
11. Greatest Worldwide Act
12. Video of the Yr
13. Tune of The Yr
14. Artist of the Yr
15. Alone Collectively Lockdown Efficiency
16. Listeners Selection
17. Greatest Fan-Base Award
18. Persona of the Yr
19. MAMA Legend Award
20. MAMA Era Change Award