Matthew Berry is in his fantasy football offseason but that does not mean NBC will not put him to work. They did so today during the network’s broadcast of the Kentucky Derby. Berry starred in a betting explainer that aired during pre-race coverage. He broke down the terminology and how …
Read More »Why is music marketing expensive in Nigeria? [Pulse Explainer]
The reality of visibility being the primary determinant of what can become a hit song coupled with other factors has grossly made music marketing more expensive in Nigeria. This article explains the surrounding factors that have culminated in bringing music marketing in Nigeria to an all-time high. Creative Process The …
Read More »How desperate Nigerian politicians rig elections [Pulse Explainer]
Electing leaders for political office via the ballots ideally allows citizens to remove underperformers and replace them with candidates voters presume can get the job done. But this is not how the politicians in Nigeria’s corridors of power see elections. To remain in power for as long as they desire, …
Read More »Streaming Farms In Nigerian Music: The abominable apple everyone seems to be eating [Pulse Explainer]
It’s necessary to define the term for those whose first interaction with it happens to be the allegation of its deployment being hurled around by some artists. A Streaming Farm is essentially a network that increases a song’s streams through the use of robots or multiple phones. It’s a grey …
Read More »Here is why ticket prices at Nigerian concerts are expensive [Pulse Explainer]
Each day has a headliner and headlining the December 22 show is Nigeria’s hottest artist of 2022, Asake. Why this story matters: A few months earlier, the Asake wave saw his debut album, Mr. Money With The Vibe displaced albums by global superstars, Harry Styles, Beyonce and Bad Bunny, to …
Read More »Visual explainer: How Xi has changed China
When Chinese leader Xi Jinping came to power in 2012, he unveiled a sweeping vision for the “great rejuvenation” of the country — a “dream” that would make China powerful and prosperous. Ten years later, Xi has transformed China. He has consolidated the country as a force on the world …
Read More »BBNaija: Here is why this season has 2 houses [Pulse Explainer]
When the seventh season of Nigeria’s most watched reality TV show, Big Brother Naija started in July 2022, many of its enthusiastic followers kinda believed they knew Biggie’s script. First of all, the organisers of the show revealed that it would be having two opening nights just like its previous …
Read More »Does Sabinus have a case against the companies using his trademark slang and image? [Pulse Explainer]
Peak milk owned by Friesland Foods Wamco Nigeria Plc used the phrase in a post on Instagram and he is suing them for One Billion naira. Gala, a sausage making company owned by UAC foods, also used a cartoon image of his and he is suing them for N100 million. …
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