Tag Archives: Marketing

The reality of visibility being the primary determinant of what can become a hit song coupled with other factors has grossly made music marketing more expensive in Nigeria. This article explains the surrounding factors that have culminated in bringing music marketing in Nigeria to an all-time high. Creative Process The …

Ruger tweeted about an artist whose song is not good enough to inspire organic consumption but resort to paying influencers and speeding it up on TikTok in an attempt to force it down consumers’ throats. “I am something. For years now, I have forced my songs down people’s throats whether …

Hence he created a mini-career off Instagram skits, where he would embody his alter ego, a native of Ilawe-Ekiti – his hometown. He would speak with a strong Yoruba intonation, riddled with h-factor and bad enunciation for comical effect. He would wear sunglasses without lenses, which some attributed to the …

“I want to share the news today that Ukonwa Ojo, our Chief Marketing Officer, is leaving Prime Video and Amazon Studios. For nearly two years, Ukonwa has supported the Prime Video brand and its broad and growing content slate with focus, passion, and commitment,” the memo reads. “She has led …

Filmmaker Niyi Akinmolayan on Saturday lamented over the lack of movie marketing firms in Nollywood. He noted that though Nollywood represented 40% of the Nigerian box office, there were no marketing firms dedicated to films. In a Twitter thread on Saturday, the Anthill Studios founder called for marketing firms to …

DiamondXtra, the customer-centric interest yielding hybrid account by Access Bank which allows customers win different prizes in transparent draws across the country, is offering N270 million in prizes in the Season 14 edition to its customers. The Season 14 edition, according to Adaeze Umeh, Access Bank’s Group Head, Consumer Banking, …

The global formula milk industry, valued at some 55 billion US dollars, is targeting new mothers with personalised social media content that is often not recognisable as advertising. Photo by Lucy Wolski on Unsplash by Baher Kamal (madrid) Friday, May 06, 2022 Inter Press Service MADRID, May 06 (IPS) – The …

Mortein insecticide has identified prevention as one of the major cost-effective ways against the spread of malaria in Nigeria. In line with this year’s world malaria day theme, “Advance Equity. Build Resilience. End Malaria”, Mortein partnered with the Federal Ministry of Health through National Malaria Elimination Programme (NMEP) and other …