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Meta combats celebrity scam ads with face recognition tech

Meta combats celebrity scam ads with face recognition tech

Getty Images Facebook and Instagram owner Meta is to introduce facial recognition technology to try and crack down on scammers who fraudulently use celebrities in adverts. Elon Musk and personal finance expert, Martin Lewis, are among those to fall victim to such scams, which typically promote investment schemes and crypto-currencies. Mr Lewis previously told the Today programme, on BBC Radio …

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