Etam is a prestigious French lingerie company. Its show during fashion week has evolved from just a fashion to a live musical concert.
Every year, many international artists perform at Etam live fashion shows. In 2018, Cardi B was one of the performers. Musicians performing at fashion shows is quickly becoming a fad, Kendrick Lamar performed at the Louis Vuitton fashion showcase in June 2022.
For Etam’s show this year, Canadian rapper Tommy Genesis, South African musician Master KG, British singer Shygirl, DJ Diplo from Major Lazer, Tiwa Savage and French singer-songwriters Benjamin Biolay and Adé performed at Etam’s live show.
Tiwa Savage performing at Paris fashion week just speaks on the notoriety of afrobeat and the undoubted intersection between music and fashion.