Why Afrobeats went global faster than Nollywood – Omotola Jalade-Ekeinde
Nollywood Actress Omotola Jalade-Ekeinde Discusses Funding Disparities Between Music and Film Industries
Veteran Nollywood actress Omotola Jalade-Ekeinde recently shared insights into the rapid global rise of Nigerian music, particularly Afrobeats, compared to the slower expansion of Nollywood.
In a recent episode of the Afropolitan podcast, Jalade-Ekeinde attributed this discrepancy largely to differences in funding. She noted that the financial requirements for producing music are significantly less demanding than those for film production.
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“What is holding Nollywood back is mostly funding,” Jalade-Ekeinde said. “In music, it is not as expensive to create content; lavish music videos are exceptions rather than the norm today.”
She emphasized that simpler, viral concepts often resonate more with audiences than high-budget productions. “Many artists are now creating content in informal settings, such as their homes, which feels organic and appeals to viewers,” she explained.
Jalade-Ekeinde further elaborated that the collaborative nature of filmmaking presents additional challenges. “Even the least expensive film typically involves a cast and crew of around 30 people,” she noted, highlighting the resource-intensive nature of the industry.
