By Gbenga Bada
Yinka Ayefele’s Contemporary FM has been listed as one of many high radio stations with the best listeners in Southeast Nigeria.
This was made identified in a current report by the South-West Media Gauge, a complicated viewers measurement company that distinguishes itself with a novel and intensive technique of survey, in 2020
South-west Media Gauge teamed up with Canwest media and the Nigeria Broadcasters Benefit Award to conduct the maiden version of the South West Media Survey 2020 in South-Western Nigeria; Oyo, Ogun, Osun, Ondo, Ekiti, and Kwara.
Primarily based on the survey carried out, Adaba FM of Akure, Ondo State, is essentially the most persistently listened to radio station in South-west Nigeria with huge protection and robust listenership base in Ondo, Osun and Ekiti State adopted by Contemporary FM with stations in Ado Ekiti, Ibadan and Abeokuta, and Uniq FM of Ilesha, Osun State with a very good listenership base in Osun State and Components of Ekiti, Ondo and Oyo State.
In accordance with the Undertaking Coordinator Eniola Akinpitan, “The expansion of conventional media within the southwest and the unavailability of credible info bordering on the acceptability of the stations and high quality of content material, triggered the beginning of the Viewers measurement company South West Media Gauge.
SMG is strongly centered on creating an audience-friendly survey that may to a big extent, help the fast-growing conventional media business in figuring out the true reflection of their content material and suggestions from their esteemed viewers. To make this course of viable so much simpler, we needed to interact the extremely popular and indigenous promoting company within the Southwest; Canwest Media, to help in finishing up the Maiden version of the annual South West Media Survey.”
The survey, in response to Akinpitan, adopted face-to-face interview strategies with respondents throughout the areas which included professionals, and was reviewed by the Nationwide Broadcasting Fee (NBC) South-west zone.