Young African filmmakers back UN Anti-Misinformation initiative

Our Reporter

SEVEN quick movies aimed toward combating COVID-19 misinformation have been produced by younger African filmmakers throughout the continent.

The quick movies have been put collectively by the 2020 cohort of the MultiChoice Expertise Manufacturing unit Academy.

The movies are a part of the United Nations’ Pause marketing campaign, a wider behaviour change marketing campaign that goals to create a brand new social media norm to assist fight the rising influence of viral misinformation. The quick movies will air on MultiChoice channels between 9 and 31 December 2020. The MultiChoice Group is offering the airtime as a part of its ongoing help of the marketing campaign.

The filmmakers, who’re from Nigeria, Mozambique, South Africa, Uganda, Zambia, and Zimbabwe, tackled the topic by way of quite a lot of approaches, typically utilizing humour and slang to ship very important and punchy lifesaving messages that attraction to native viewers.

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“We recognise the transformative energy of media and the crucial position we play to coach audiences concerning the risks of misinformation by way of these quick movies, which have enabled us to share hyperlocal info with our audiences,” says Caroline Oghuma, Government Head: Company Affairs, MultiChoice Nigeria.

The MultiChoice Expertise Manufacturing unit (MTF) is MultiChoice’s flagship shared-value initiative launched in 2018 to ignite Africa’s artistic movie and TV industries by way of coaching and expertise improvement. The MTF Academy is a 12-month absolutely funded coaching programme aimed toward upskilling the subsequent era of passionate younger movie creatives. As the primary touchpoint of the shared-value initiative, the MTF Academy’s one-of-a-kind curriculum is expertly executed below the steering of regional Academy Administrators Njoki Muhoho (East Africa hub), Berry Lwando (Southern Africa hub), Femi Odugbemi (West Africa hub), and Bobby Heaney (South Africa hub).