Alright TNT, We’ll Watch the Joe Francis ‘Girls Gone Wild’ Documentary

‘Tis the season to watch an unreasonable amount of NBA playoff action and wake up bleary-eyed in the morning to an episode of Charmed stretched to fit today’s high-definition televisions. Live sports remains the crown jewel of traditional cable because a captive audience is forced to consume commercials during stoppages in play. This year that has resulted in getting blasted in the face with advertisements for Rich & Shameless: Girls Gone Wild Exposed, which chronicles the seedy empire of founder Joe Francis.

Our analytics department is still crunching the numbers in regards to just how many times a full commercial or in-game read has brought this content to the forefront, but we feel safe saying that it’s been impressively ubiquitous. And you know what, credit where it’s due. The repeated spots have bludgeoned us into submission to the point we will be tuning into the premiere on Saturday night.

Why? Because there was a time where Francis’ name was plastered all over the internet. Yet years have passed and we’ve entered that rich, fertile Whatever Happened to That Guy phase.

Francis released his first Girls Gone Wild video in 1997 and the series would go on to sell millions of copies. This turned into $25 million enterprise before momentum stalled and the the company ultimately filed for Chapter 11 bankruptcy before selling to Bang Bros.