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The latest data released by Spotify shows that the most successful songs on Spotify in 2022 owe their success to the huge patronage of Gen Z consumers. According to Spotify, the top 5 most streamed artists by Nigerian Gen Z consumers on its platform are:
- Burna Boy
- Asaka
- Davido
- Drake
- Wizkid
This list shows a clear preference for local music in what is a vital contribution to the digital advancement of Afrobeats.
Top 5 Songs: Spotify also released the top 5 most streamed songs amongst Gen Z consumers in 2022. All five songs are Afrobeats singles with Burna Boy’s ‘Last Last’ taking the lead.
- Burna Boy – ‘Last Last’
- Asake & DJ Spinall – ‘Pallazo’
- Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx, Mavins – ‘Overdose (Overloading)’
- Asake – ‘Peace Be Unto You’
- Kizz Daniel & Tekno – ‘Buga’
Top 5 Albums: Similarly to the artists and songs, Nigerian Gen Z consumers also have a preference for Nigerian albums. Burna Boy completes his hattrick on the list as he also tops the album list with his 2022 album ‘Love, Damini’.
- Burna Boy – ‘Love, Damini’
- Rema – ‘Rave & Roses’
- Omah Lay – ‘Boy Alone’
- Kendrick Lamar – ‘Mr. Morale & The Big Steppers’
- WizKid – ‘Made In Lagos: Deluxe Edition’
Top 5 Playlists: Spotify has different specially curated playlists with which it caters to need varying needs of its consumers. Afrobeats playlist has found eager consumers in Nigerian Gen Z consumers and topping the list is ‘Hot Hits Naija’ which allows them to enjoy a rich selection of Nigerian hit songs.
- Hot Hits Naija
- African Heat
- Gbedu
- Bubblin
- Traffic Jams Naija
