Dons icon tees off as club considers radical change

Essendon great Matthew Lloyd says he would be “very disappointed” if the club changed its iconic ‘Bomber’ logo amid reports indicating a change is being considered.

According to SEN’s Sam Edmund, Essendon is giving “strong consideration” to changing its jet logo, which was unearthed in 1997.

“But the club is conducting a preliminary research project with an eye to changing its emblem,” the report read.

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“That project includes feedback from various stakeholder, supporter and member groups.

“The project is seeking to determine how Essendon members and stakeholders view their club, with a number of consultations held over the past four months.”

The potential switch did not sit well with Lloyd, the former Essendon captain and premiership player.

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“I’d be very disappointed if the Bomber was gone, both (the name and logo),” he told Nine’s Footy Classified.

“Have we got to that point, have we? That such a great logo and tradition of the Essendon Football Club because it might upset the odd person or two, we lose something so special with our football club. I hope it stays.”

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