Thursday , February 22 2024
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Farewell sweet Prime: Amazon showed broadcasters how football coverage SHOULD be done and I’ll miss it when it’s gone

My Amazon Prime subscription was worked hard over December. I blitzed the Christmas shopping, got stuck into some Boxing Day sales and in the space of 48 hours between Christmas and New Year ended up making three separate orders in an embarrassing attempt to source the correct screws for a TV mount.

If you’ll allow me one more paragraph of Partridge-isms, when I tried to return the screws I didn’t need Amazon refunded me and told me to just keep the spares. So, if anyone needs a set of M8 screws, washers and spaces, you know where I am. 

To be clear, this isn’t an advert, just enthusiasm. Amazon sell pretty much everything imaginable but it was their live Premier League football coverage that most interested me in December. Steaming as many matches as my marriage would allow I kicked off with the excellent Luton 3-4 Arsenal on the 5th. Straight away I noticed a quirkiness to Amazon’s approach, it doesn’t take itself too seriously.

If I’m not physically at a game I watch a lot of my football on apps: phone, tablet, smart TV and Prime’s streaming quality feels far superior to TNT, SkyGo and Now TV. Delay is minor compared to the other broadcasters and the picture quality is way better, especially compared to SkyGo’s which at times looks like I’m trying to play FIFA ‘98 Road To The World Cup on a SEGA Mega Drive. Sorry Sky.

A lot of modern TV remotes have dedicated Amazon buttons now that fire up Prime immediately. Within two touches of a button crystal clear Premier League football was on my television throughtout December. I also enjoyed the ability to scrub back and forward on the timeline while the game is live.

A general view at Goodison Park, home stadium of Everton as Sean Dyche the head coach / manager of Everton is interviewed by Amazon Prime ahead of the Premier League match between Everton FC and Newcastle United at Goodison Park on December 7, 2023 in Liverpool, England

(Image credit: Getty Images)

There are some nice features available via Prime as well, like turning off the commentary so you can only hear the crowd. I’m fairly ambivalent about commentators, but I know many aren’t, so this is perfect for antagonistic armchair supporters.



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