‘Make una keep deceiving una sef with brand deals’ – Phyna reacts to Tochi’s advice to BBNaija ex-housemates

Phyna, the winner of Big Brother Naija Season 7, responded to comments made by fellow reality television star Tochi, who advised former housemates facing financial difficulties to abandon the “celebrity mentality.” Tochi emphasized the importance of establishing sustainable income sources rather than depending on their fame from the show.

In a recent Instagram post, Phyna appeared to challenge the prevailing narrative regarding endorsement deals, stating, “Make una keep deceiving una sef with brand deals.” Her remark has sparked discussions on social media about the challenges of life after Big Brother Naija, questioning the perceived value and abundance of endorsement opportunities.

Responses to Phyna’s post varied, with users sharing their thoughts on the pressure to maintain appearances following the show. One user remarked, “Phyna is saying what many people are afraid to say,” while another noted, “BBNaija fame no be retirement plan. Tochi made sense.” Others highlighted the reality of the challenges faced by former contestants, with one commenter stating, “The pressure to keep appearances after the show is real.”

The conversations highlight a growing awareness among ex-housemates about the complexities of leveraging their reality TV fame for financial stability.

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