Messi named most marketable athlete in the world with Ronaldo 27th on the list

Messi named most marketable athlete in the world with Ronaldo 27th on the list

Argentine World Cup winner Lionel Messi has been named the most marketable athlete in the world for the second time, while Ronaldo dropped to 27th place on the list

The everlasting battle between Lionel Messi and Cristiano Ronaldo took another twist recently, as the Argentine maestro was named the most marketable athlete in the world for the second time in his career, while the Al Nassr man only came in at 27 on the list. 

Messi tops list of most marketable players

A study done by data analysts at Sports Pro Media found that Messi’s recent successes and his move to MLS side Inter Miami have greatly increased his marketing potential, making him the most marketable athlete in the world, beating LA Lakers’ Lebron James, who finished second. 

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Messi previously topped the list for the first time in his career in 2020 and has reached the summit once again after leading Argentina to World Cup glory at the 2022 FIFA World Cup in Qatar and sealing a blockbuster move to Miami. 

Messi finally won the World Cup with Argentina in 2022 | Imago

Messi finally won the World Cup with Argentina in 2022 | Imago

Last year’s most marketable athlete and Messi’s biggest football rival, Cristiano Ronaldo, took a deep plunge, falling 26 places to finish 27th in the 2023 rankings. 

Mbappe, Rapinoe, Morgan join Messi in top 10

The only other male football player to finish in the top 10 this year was Messi’s former Paris Saint-Germain teammate, Kylian Mbappe, who came in at 9th. 

Lionel Messi set to play friendly in China with Inter Miami after missing MLS playoffs

Lionel Messi will travel to China after Inter Miami signed a contract to play two exhibition games next month due to their failure to qualify for the Major League Soccer playoffs.


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Other football stars in the top 10 include US women’s national team stars Alex Morgan and Meghan Rapinoe, who recently retired from the sport.

50 Most Marketable Athletes 2023 | Sports Pro media

50 Most Marketable Athletes 2023 | Sports Pro media

With Messi expected to clinch an incredible eighth Ballon d’Or award at the end of the month, there is no doubt that his stock will rise even further, maintaining his spot at the top of the list. 

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