Warner Music inks licensing deal with Audiomack for key African markets

Audiomack, which boasts greater than 16 million month-to-month energetic customers, may also present assist for WMG’s A&R analysis actions throughout these territories.

Alfonso Perez Soto, EVP, Japanese Europe, Center East, and Africa, for Warner Music, says: “This deal is one other necessary step in rising Warner Music Group’s presence in Africa. Below the brand new deal, not solely will our groups profit from a variety of key A&R, advertising, and knowledge commitments in Africa, however it can additionally assist assist our African artists’ worldwide growth into the US and western markets.

“Audiomack is extremely well-liked and influential in international youth tradition scenes and within the technique of breaking new artists worldwide, so I’m excited to see our African artists change into a part of the platform.”

Allan Coye, Senior Vice President, Digital Technique & Enterprise Improvement, for Warner Music Group, provides, “We launched our first partnership with Audiomack within the US just a little over a 12 months in the past. In that point, we’ve collaborated to create a number of worth for WMG artists and for Audiomack. We sit up for extending the advantages of this partnership to our many artists throughout these key areas.”

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Among the many key areas coated on this partnership are Nigeria, Ghana, JamKenya, South Africa and Tanzania. “The growth of our partnership with WMG represents the following section of Audiomack’s constant funding within the African market,” says Vanessa Wilkins, Director of Music & Knowledge Partnerships at Audiomack.

“Leveraging our sturdy presence within the area, Audiomack will arm WMG A&R groups with the data-based insights they should determine rising stars and convey new alternatives for progress to the hundreds of creators that Audiomack serves,” she continues.

Dave Macli, CEO of Audiomack, concludes, “We’re delighted to convey the Warner Music Group catalog to Audiomack’s tens of millions of listeners throughout Africa. Audiomack’s objective has all the time been to supply each artist worldwide with a no-cost platform to launch their careers and join with new followers.

“On account of this deal, African artists on Audiomack who determine to associate with Warner will stay on Audiomack and related to their earliest supporters.”

Over the previous few years, Warner Music Group has made many strategic offers and investments which have seen the corporate change into a key participant within the African market. In 2018, it launched Warner Music Center East, which covers Arabic North African international locations and is led by Managing Director Moe Hamzeh.

In 2019, WMG introduced a pioneering partnership with Chocolate Metropolis, essentially the most influential unbiased document label in Nigeria. And earlier this 12 months, WMG introduced its funding in Africori, Africa’s main digital music distribution, music rights administration, and artist growth firm.

Earlier this 12 months, Audiomack, in a quest to bolster its presence throughout the continent of Africa, opened its first worldwide workplace in Lagos, Nigeria.