Why agriculture must wear a new face — Xtralarge boss
By Cynthia Alo
LAGOS — The Group Managing Director of Xtralarge Farms and Resorts has called for a comprehensive transformation of Nigeria’s agricultural sector, advocating for a shift in perception to position farming as a modern, lucrative enterprise that can enhance food security and stimulate economic growth.
During the 2026 Vanguard Economic Discourse, the agribusiness leader emphasized that the current view of agriculture as a labor-intensive and low-income field is deterring young people from participating. She warned that without substantial reforms that promote agribusiness and value addition, Nigeria could face an escalating food crisis in the near future.
The Group Managing Director highlighted significant challenges, including post-harvest losses and the volatility of food prices, which adversely affect farmers’ profitability. She pointed out that declining food prices, coupled with increasing input costs, are driving many farmers out of business. There is an urgent need for reforms to make agriculture more appealing and sustainable, particularly for women and youth.
“We must re-adorn agriculture, not just in Nigeria but across Africa and globally,” she stated, stressing the importance of changing the narrative surrounding farming. She cited a need to attract young individuals to the field, noting that current perceptions often discourage them.
Xtralarge Farms has engaged a network of over 200,000 individuals who benefit daily from the agribusiness value chain and has extended its impact to one million people across 14 countries. The organization promotes healthy foods and agritourism, reinforcing the idea that sustainable agriculture can intertwine with tourism.
The leader also revealed plans for an Agri-Wealth Revolution Summit on May 1, coinciding with Labour Day, aimed at encouraging people in various professions to consider agriculture as a viable supplement to their economic activities.
In addressing various stakeholders, she expressed the importance of active participation in agricultural initiatives. “We need more practical farmers—those who are not just talking about farming but are showing tangible proof,” she said, urging attendees to engage with agricultural networks.
Diving into issues affecting the sector, she pointed out that farmers face considerable hurdles, including post-harvest losses and fluctuating market prices. She forecast a worsening food crisis by 2028 if current trends continue, as many farmers are discouraged by unsustainable pricing.
The Group Managing Director emphasized that farmers must transition from viewing agriculture solely as a passion to recognizing it as a viable business. “We need to create an environment that fosters value addition, ensuring that farmers can generate true wealth from their efforts,” she said.
As the discourse on food security and socio-economic development continues, Xtralarge Farms positions itself as a leading force in addressing the pressing challenges facing Nigeria’s agricultural landscape.
