NB outlines strategies for sustained growth, pricing shocks protection
Nigerian Breweries Outlines Strategies to Address Economic Challenges
LAGOS — Nigerian Breweries Plc has unveiled its strategies to sustain growth and safeguard customers from pricing shocks amid rising inflation.
At an 80th pre-annual general meeting media briefing in Lagos, Finance Director Maria Karaseva emphasized that the company is proactively addressing three key external risks to enhance its resilience.
“The first risk is supply sustainability, influenced by the crisis in the Middle East, which affects our production capacity and market demand. However, we have measures in place as part of the Heineken Group, our major investor, to mitigate this,” Karaseva said. “We are closely monitoring supply sustainability and do not foresee significant issues arising from Nigeria.”
She identified the instability of the naira as the second factor impacting the company’s operations, stating that the currency has demonstrated resilience during recent crises. “The naira has passed the stress tests and remains stable, which is essential for Nigeria’s economy. We encourage the government to maintain these efforts, and we are also utilizing financial tools to shield against potential volatility,” she added.
Inflation, particularly in food prices, represents the third macro-level risk. Karaseva expressed a commitment to providing affordable products to consumers. “As leaders in this sector, we have a responsibility to manage product pricing effectively in this challenging environment. We are implementing global food practices tailored to the Nigerian market to help contain pricing inflation,” she explained.
Karaseva highlighted the company’s commitment to building a resilient structure capable of absorbing economic shocks without further escalating costs.
In a positive financial outlook, Nigerian Breweries reported a significant rebound in 2025, with group revenue increasing by 35 percent to ₦1.5 trillion. Gross profit surged by 77 percent to ₦565 billion, and operating profit rose by 194 percent to ₦205 billion. The company also recorded a profit before tax of ₦161 billion and a net profit of ₦99 billion, a turnaround from losses experienced in 2024.
