After 11 years, MultiChoice to shut down Showmax streaming service

MultiChoice Plans to Shut Down Showmax Streaming Service

MultiChoice, the parent company of DStv and GOtv, announced on March 5 its intention to discontinue its streaming platform, Showmax, after more than a decade of operation.

The decision follows a strategic review aimed at enhancing the company’s digital offerings and ensuring long-term sustainability amid increasing competition in the streaming market. Showmax was initially launched in South Africa in 2015 and has since expanded its service to several other African nations.

While MultiChoice has not provided a specific timeline for the shutdown, the company reassured subscribers that the service will remain operational for the immediate future, and no immediate action is required from customers.

A statement from the company noted, “Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.” The message further emphasized that customers will be a priority, as the company works to ensure clear communication and a smooth transition as the closure approaches.

MultiChoice committed to sharing detailed information regarding the timeline and transition process well before the shutdown. “We will share further details well in advance, including timelines and any future steps, should they be required,” the statement read.

The company also underscored its ongoing commitment to streaming. “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation, and partnerships to deliver the best possible entertainment experience to our customers.”

This announcement follows the recent approval of Canal+’s acquisition of MultiChoice, although the company has not yet provided details regarding potential impacts on employees or alternatives for current Showmax users.

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